Top 5 Theme Parks Apps Performance in Belgium in Q1 2022

During the first quarter of 2022, the top 5 theme park apps in Belgium exhibited varied performance metrics in terms of weekly downloads, revenue, and active users. Data sourced from Sensor Tower provides an insightful look at these trends.

Disneyland® Paris saw weekly downloads fluctuate, starting at 4.4K at the end of December and reaching a peak of 4.5K in the first week of January. The lowest point was observed mid-January with 1.9K downloads. Active users also varied, starting at 7.2K in late December and hitting a high of approximately 8K in early January, before a gradual decline to around 5K-6K by the end of March.

Phantasialand experienced modest activity, with weekly downloads peaking at 614 in late December and then dropping to as low as 32 in early March. Active user numbers mirrored this trend, starting at 638 in late December and decreasing to about 100 by the end of February, before a slight increase to 129 at the end of March.

My Disney Experience showed consistent engagement. Weekly downloads ranged from 57 to 133, peaking at the end of March. Active users remained relatively steady, hovering around 100-150 throughout the quarter. The app also generated revenue, with a notable peak of $262 in mid-March.

Europa-Park & Rulantica had low download numbers initially, starting at 177 in late December and seeing a rise to 354 by the end of March. Active users followed a similar trend, beginning at 201 and increasing to 270 by the end of the quarter.

Lastly, Universal Orlando Resort maintained a lower profile in terms of downloads, fluctuating between 5 and 70. Active users showed a steady increase from 35 in late December to 107 by the end of March.

These insights, provided by Sensor Tower, highlight the dynamic nature of app engagement and usage within the theme park sector in Belgium. For more detailed analytics and insights, visit Sensor Tower.